“You can’t wait for inspiration, you have to go after it with a club.”
– Jack London
TERRY BARICH
E.V.P. Creative Director, Graphics
Big Picture Accomplishments
Terry is an accomplished Creative Director/ Art Director who has worked on big pharma accounts, providing strategic branding and brand positioning and loving it. He developed the global brand character for Abilify® as well as the international ad campaign that now covers six indications. Won the “Doctors Choice “ award and 2nd Place for the “Ad of the Year” for the Vigamox® brand. Created web sites, web ads, online branding guidelines and tablet detail aids, as well as sales meeting videos and exhibit designs. He has a strong broadcast background in television and radio, creating the Corona Extra “Beach” campaign that thrust Corona into the #1 selling import beer in the USA. (He’ll drink to that.) His “Heartland” campaign re-positioned Bob Evans as a comfort food dinner destination. His “Life Goes On” campaign for the Illinois Secretary of State Organ Donor Program is now in its life-saving second decade.
Barrage of Barich Facts
Pharma Brand Name Drops:
Eliquis, Ability, Baraclude, Vigamox, Orencia, Avapro, Biaxin, Onglyza, Advate, Xfinity Retinal Surgical System, Ciprodex and AcrSof IQ Intraocular Lenses
Client List:
Bristol-Myers Squibb, AstraZeneca, Alcon Labs, Pfizer, Merck, Sanofi, Novartis, Baxter and Terumo
Pharmaceutical Fields of Expertise include:
Hypertension, type 2 diabetes, schizophrenia, bipolar disorder, antibiotics, hemophilia, ophthalmic lenses, retinal surgical devices, ophthalmic anti-infectives, rheumatoid arthritis, pulmonary hypertension, blood collection systems, MRSA, Hepatitis C and Hepatitis B.
Personally Speaking
Terry’s interests outside of advertising are arty and eclectic, as they should be. He enjoys drawing, fishing, digital night photography, phun with Photoshop, and playing backyard mechanic to his ancient vehicles – all of which are done without any regularity or particular skill. He’s currently running a test kitchen for his daughter’s baking forays and struggling to keep up with his two sons’ video gaming and rap music tastes. “Can you dig it?” (Oops! That’s as ancient as Terry’s cars.)