Services

services

Open your eyes wide and say “Ahhhh! This team of total pros has my marketing needs completely covered.”

We have a very healthy array of marketing services for medium to large pharma companies and other clients at DataMetRx. Go down the list and you will find expected elements of the marketing mix, but we also like to talk about titrating unknown or ignored elements to add to the base for super strength and Rx efficacy. Clients are embracing our suggested strategy of mixing in and maximizing digital media and social marketing tools and leveraging inbound as well as outbound marketing efforts.

We’ve got you and your business covered for brand new brand success (varoom for startups), and we’ve got every talent, strategy, tactic and medium needed to augment your success. Building upon success is a must in today’s treacherously competitive healthcare waters. You’re either moving forward like a shark or becoming chum for the chums circling around you.

Targeted Solutions and Positive Outcomes at Affordable Prices

For the record, we use a full-scale media mix-and one that is customized to you – to reach audiences efficiently at the lowest cost possible. One reason we offer impressive and unexpected value is because our pros have been there, done that and know what not to do as much as what to do – so your time and money are not wasted and have maximum impact. The other reason is our virtual structure – no office overhead and salaries to weigh us down and lift your prices skyward. And you get virtuoso performances from all our virtual pros.

BRAND IDENTITY (Versus Non-entity)

At our agency, we don’t understand bland brand identities. The world-class firms and products devoid of brand personalities and distinction.

At DataMetRx, brand identity is the virtual beating heart of our agency and we’re proud of the unique identities we’ve created for Fortune 50 and 500 companies and those less fortunate, pharmaceutical giants, major healthcare firms and more than 100 other companies including dozens of consumer-oriented firms.

Our brand identities are the driving force of market share augmentation and revenue generation measured metrically by DataMetRx analytical pros.

As one example out of dozens, we point to the tagline we developed for an international giant that has not only not only become the basis of their entire brand identity, but has enough heart to become the internal battle cry and proud culture moniker for its more than 10,000 employees.

Messaging Is Everything
In our super-obsessed, results-oriented world, distinction has to be driven first by messaging. On the mini-messaging side we’re talking about a tagline of 7-8 words or less. Your lengthier messaging expressed in every advertising and marketing medium you use evolves and extends from that.

We do not write slogans. DataMetRx taglines are as far from slogans as a crevice is from the Grand Canyon. Our taglines position your business. Positioning is ultimately about real estate and three words resonate: “location, location, location.” Where do your company and brand stand, what ground do you and you alone own versus your competitors? Positioning involves image, identity stance and distinction. We’d be distinctly delighted to discuss that more. Just contact us!

BRAND STRATEGY

“Even generics have genetics and can thrive on the DNA of a vital corporate brand.”

Your company may have a strong, consistent brand identity. So may your products. The focus then must be on the intelligent, market-savvy and even ingenious plans you create (with our help, we hope) on a short term and long plan that describes how your organization intends to create customers.

We work with your company to determine how you are going to reach them, where, how often, using which media to deliver which messages.

You want to do more than reach them; you want to interest them and convert them to your company versus your competition. In order to do that, you’ve got to deliver perceived and real value over and above competitive brands. It’s our job to help you discover or re-discover your advantages and leverage them.

From the DataMetRx perspective, there’s no such thing as a “generic” even in the generic product market. That may sound strange, but all products are the children of corporations large and small. The proverbial apple (product) doesn’t have to be separated from the tree (corporate brand) to be fruitful and multiply profits. Generics have genetics and your brand should be strong enough to pass along the DNA of a vital corporate brand.

We build comprehensive brand strategies that permit our client partners to connect with audiences in unique, memorable, meaningful, enduring ways. We’ve got a strategic plan to win you over. Give us a chance to unveil it.

TACTICS

We love taking the market by storm so your brand or brands can reign, and we do it the traditional tactic way and with a slew of new and exciting tactical methods that include, but are not limited to:t

Broadcast advertising (TV, radio, podcasts, yadda yadda)
Print (a thousand varieties – direct mail, collateral)
Public relations
Inbound marketing techniques (PPC, banner ads, e-blasts)
Website content marketing
Social media (blogs, posts, feats with Tweets)
Opt-in marketing
Referral-based marketing
Trade shows, exhibits
Endorsements
Community relationship building

And that’s just the tip of the tactical iceberg we can use to warm your customers and audiences to your brand.

DIGITAL MARKETING/INBOUND MARKETING

DataMetRx establishes your brand’s credibility within the generic and hospital market, and other healthcare affiliations by using modern-day digital health technology, which is a leading pivotal area that has been overlooked by some pharmaceutical companies. To be competitive in this evolving healthcare industry, it is necessary for pharmaceutical companies to increase the effectiveness of marketing their products by using digital and integrated marketing more efficiently. Healthcare decision makers are progressively using their smartphones to track and analyze data and product availability, and now prefer more dynamic “digital” direction as opposed to the traditional outbound model.

WEB DESIGN

Oh what webs our designers, developers, content writers and SEO experts weave. Our sites are stunning and designed to be easily navigated. They’re sticky too, capturing and holding visitors in a captivating embrace. Our click-throughs aren’t just temporary love affairs. We take pride in high conversion rates. How do we know they’re above normal? You’ve got our word and last name on it– “metrics”, or, to be more specific, DataMetRx.

GRAPHIC DESIGN

DataMetRx has decades of award-winning graphic design experience in print, web, logo design, video, signage, direct mail, packaging, exhibits and experiential disciplines. We design to make the brand distinctive and engaging while being well versed in legal and regulatory restrictions. Clarity of message with flair is our passion.

MEDIA MANAGEMENT

DataMetRx offers media research and placement for clients. Commissionable (15%) or at net, passed on to client with options negotiable. We study the specific market and the available media, ranked on effectiveness, and recommend a schedule. We contract with media on behalf of the client and place the ads or message. Media recommendations and planning are offered as part of the overall campaign. Further, we will provide feedback on message notice, reads and follow-through based on audits available.

SUPPORT SERVICES

DataMetRx has pharma-experienced support professionals in such vital areas as production, editing/proofreading/regulatory compliance, plus graphic artist, material sizing, touch-up and compliance with publications and other media. We have CPA/tax experts and accounting professionals to work with clients as well as our own financial planning. Our production department is especially experienced in exploring all the cutting edge production options not only for effective communications but for economy and execution in a timely manner.

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