About us

Experience the Experience of Our Big-Time, Smaller-Cost, Virtual Healthcare Agency

Our DataMetRx story is a simple one. We’re seasoned veterans who have pooled our individual talents and experience to create success for healthcare-related clients like you. We’ve shed the offices we used to have on Michigan Avenue and Wacker Drive – and we’re virtually and literally better off as a result.

We work individually, collaborate in small teams and meet en masse (it’s a gas) once a week or more if needed. We’re Internet communication-savvy and e-mail, text and face-time each other all day. We’re virtually all over it.

How Sweet It Is

Our sweet spot for marketing is the pharmaceutical industry, but we are aptly positioned as a strategic healthcare agency with vast experience in a considerable range of product categories, from generic and branded products and medical devices to scripted and OTC medications. Our team has an enormous range of expertise in over 30 disease states and it’s likely we have tackled challenges and devised solutions for the specific product or within the disease state of greatest interest to you.

How Our Virtual Nature Creates Savings and Value for You

With DataMetRx Healthcare Agency you can get quality, intelligence, vast experience and measured results without paying for: your agency’s mega- salaries, office lease, utilities, insurance, parking spaces, office perks and more.

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Instead of paying for all that you pay for our intensely focused services only when you need them. If you need brand identity, four or more of our pros might be involved, but only three members of the intrepid team may be needed for concept or campaign development and tactics and creative. Social media? Experts are at our Becker and call (genius, Lana Becker) for one. Ours is a new model for expertise, efficiency and value. No wonder we’re driving admen on Madison and Michigan Avenues nuts.

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Research and Results: Our Metric Mettle and How We Apply It

Research and Metrics matter. It’s inherent in our corporate DNA and, hey, we’re married to metrics so much, we virtually took its last name, “DataMetRx.” At the beginning of our relationship, with the help of our research specialist team, we immerse ourselves in learning to understand you, your competitors and your challenges.

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And then we inject ourselves in seeking and promoting—with complete intensity— a consistency of messaging focused on the stats that matter to our key target markets (HPG’s, DPG’s all the way to physicians and consumers). Our crazy-good analytical tools allow us to measure success of SEM, SEO and other inbound marketing techniques so we know how well we’re converting and how many new customers we’re leading to your promised land. This is part of how we measure our success and value to you. And we hold ourselves accountable—because we know you will too.

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Generic and Branded Healthcare Market Experience

DataMetRx experience relates not only to generics but to OTC healthcare pharmaceuticals, and to one of the first-ever Direct-to-Patient (DTP) promotions involving a dermatology product that was a breakout success. (Sorry–we believe in humor that runs more than skin deep–double sorry.) Here are two of our success stories.

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This was a product for Roscea, a skin condition, which we took from product introduction to millions plus in annual revenue. We also happily served as the house agency for a startup pharma company that we launched from ground zero into the stratosphere with a valuation in a few years of over 1 billion dollars. The product mix included generic injectables in antibiotics, cancer, and other critical care products. The success was acknowledged by Crain’s Chicago Business as one of the fastest-growing companies in the Chicago area for three consecutive years.

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Contact us now! Today! Right this instant! We’re big on calls to action.