“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”
– Mark Twain
JIM ARDITO
E.V.P. Creative Director Content, Copy, Concepts
Not Mark Twain
Unusual Achievements
Professional writer for 35 years. Charter President of the Independent Writers of Chicago (IWOC). Five years as copywriter for FCB Chicago. Nationally syndicated columnist. Wrote keynote speech for Nobel Prize dinner honoring Joseph Stiglitz. Wrote tagline for W.W. Grainger, the basis of their brand globally. On TV three times and not once because he was arrested. Survival as a pharmaceutical writer for six years. Jim may be the only pharmaceutical writer in history to have transformed 100 pages of rep training material on a potassium supplement into a murder mystery titled, “Face in the flambé, sudden death for dessert.”
Business Writing World
Jim Ardito has a Master’s Degree in Advertising Copywriting and has managed not only to survive but thrive as an independent writer for over 25 years. Jim offers experience at Foote Cone & Belding Advertising, as an independent writer, as President of Ardito Creative Enterprises (ACE), a full-service creative resources company, and as Senior Writer for Donahoe Purohit Miller and Purohit Navigation, healthcare communications agencies.
As one of the area’s most versatile writers, Jim offers skills in electronic media, including web sites with SEO, concept and campaign development, TV and radio commercials, films, videos, print advertising, naming and tagline development, journalism, promotion, training, employee communications, positioning and brand strategizing. (Whew!)
Pharma and Healthcare
Lead writer: Six dermatology brands. Increlex (IGFD) specialty product, Quill SRS barbed wound closure device, Analpram HC anorectal pain relief product Mastasol medical adhesive and Detachol, American Orthopaedic Association. Seven-time award winner (Global, IN-AWE, Rx Club) including Global Gold Award for Increlex.
Written for world’s largest pharma and healthcare-related corporations, facilities, institutions, and associations, including Abbott, Baxter, Pfizer, Schering-Plough ( Merck), AMA, Walgreen’s and 25 other medically related companies
Personal Glimpse
Jim (AKA Jimbo), is married and lives in Wilmette, Illinois. He has one lovely wife (30 years folks), two whip-smart, caring and creative kids, one aging, lovely and lumpy dog, Chester and an inherited dog named Roxy. Passions? Pasta, cooking, swimming, fishing (for the halibut), sci-fi, salsa and jazz, brainstorming, “Aha!” moments and anyone who is serious about humor.